I MOVED TO NEW YORK CITY! by Emily O'Brien

SO THIS IS WHAT HAPPENED

#1 I live on the eighteenth floor... in midtown.. two blocks from Central Park.... oh, and every night I go to bed, I see the Empire State Building. Ya. 

#2 I also happen to live next to Lincoln Center. Ever heard of Gossip Girl? Well, the Empire Hotel is across the street from where I live too! 

#3 I now live like 15 minutes away from Kev @escaperealife (HIT HIM UP PEOPLE) We caught up a couple weeks ago and took some DOPE pictures. 

#4 Recently, I've been working with the magazine College Fashionista. When I first moved here, I attended a 9 hour shoot for their website relaunch and I met the coolest people!  Also, I'm now in their ad campaign. Last week, I was just scrolling through my Instagram feed and I saw myself in an ad. Ya x2. 

#5 I've actually frequented Brooklyn a lot. I've discovered that Butler Bakeshop has one of the best cups of coffee. However, Rook Coffee will always be my favorite. (Not because I was their intern/barista this summer or anything.. ha)

#6 I finally went to Smorgasburg! If you want insta-worthy food, go here. I repeat, go here. Hashtag good sips. 

#7  I sorta/kinda/maybe finally mastered the subway? #gettingsomewhere (literally) 

#8 I went to The Meadows!  I can't sum up how amazing that was. I saw Tegan and Sara, Two Door Cinema Club, Milky Chance, and Jay-Z. Ya x3. 

#9 I haven't gone home yet, however, some of my friends have come in to visit and we shot some of the coolest photos. @samlanevisuals and @davescott_ dragged me up to this rooftop in China Town and the entire time I thought I was going to either a.) get arrested or b.) die but the photos came out aaaaamazing! 

#10 I do have to say, my style is evolving to be more sleek and less grungy. I actually have been wearing my blazer a lot? Yeah, that happened. I've also been shooting a lot more photos of my friends now that I am here. 

#11 I'm still a vegan! 

So this is what happened when I moved to the Big Apple. Stay tuned :)

Screen Shot 2017-11-20 at 9.12.14 PM.png

 

 

 

Reflections by Emily O'Brien

R.png

This is the raw and unfiltered story of The Emily Look. Over the years, I have learned how to tell this story in essays, over small talk at events, and in 30 second pitches. However, I have never been able to reveal the entire thing. So, here we go.


 

It was 6:49 am on that bitter cold October morning my freshman year. I remember this vividly because my bus came at 6:48 every morning and  I routinely got on, sat down all by myself in a two seater and listened to Lorde on full blast. I looked out the window, kind of dramatically, and thought, how the f*** am I going to do this for another four years? At that point in the school year, I felt kind of lost. I didn’t really have any friends in my classes, I was not part of any clubs, and I felt absolutely no motivation to do anything. The thought of college was so distant that I kind of disconnected myself from my school work. The only thing that got me up in the morning was the thought of picking out my outfit for the day. Stupid, right? That's what I thought.

Fast forward to February. I made a couple new friends besides the friends I had had since middle school and I started getting a reputation because I had yet to, for lack of better terms, “dress down.” I don’t know why, but I told myself I would never wear a sweatshirt or sweatpants to school that year. Ironically, I met one of my closest friends by doing this. 

 

 

 

My mom and I were sitting downstairs watching a reality tv show of a blogger one day and my mom, out of the blue, asked me if I had ever considered making my own blog. Honestly, I had. I just didn’t know how. Or if it would be worth it. I mean, how could a 14 year-old possibly know anything about fashion? All I did was pull inspiration from Tumblr and magazines. Also, I didn’t really follow any rules. I would dress bohemian one day. Preppy the other day. By the end of the week, I found myself wearing ripped jeans and an edgy jacket. I just kind of wore what I wanted to wear.

 

However, I became nearly obsessed with the idea of my own blog. I started thinking of names. My mom loved the idea of either Plain Emily Jane or The Emily Look. However, someone had already owned the domain Plain Emily Jane, so we went with The Emily Look. I doodled logos in my notebooks at school and made lists of places I wanted to shoot at. For the first time, I was motivated to do something other than just going to school. I was feeling so inspired, but this was all still in my head. I was kind of scared to share it with someone.

 

Screen Shot 2017-07-20 at 1.26.06 PM.png

A couple weeks later though, I finally did. We were sitting in her room and I told her everything. The blog, the name, the website I had just put together. All I needed was someone to help me shoot the photos. She agreed to help me and about three weeks later, I found myself sitting in a Starbucks editing all the content we had just shot. I was about to hit publish on the first post when, for the first time, I felt alive. Everything was kind of just happening, I was doing something, and I had no rules to follow. That night when I announced the launch of The Emily Look on Instagram, I got an overwhelming amount of positive feedback from my friends, family, and peers.

 

 

You see, at this time, fashion blogs and fashion photography were just becoming relevant. Teenagers were not spending their free time running around in a field with a maxi dress on taking pictures nor going to New York City to shoot on rooftops. Looking back, I was so clueless as to what I was doing. I just loved getting inspiration from the internet and then recreating the looks back here in Freehold. I was able to take all my imaginations and make them a reality.

 

 

 

However, even before I had started the blog, my parents and I decided that I would transfer schools sophomore year. It was bittersweet. Everyone at my school accepted The Emily Look and supported me. It was scary going to a new school where no one knew what I was doing or who I was. My plan was to continue shooting with my friends back home but I was not really going to talk about it at my new school. I deleted a lot of the photos from my Instagram just so no one would ask me about it, either.

 However, doing this, I was kind of running away from who I was. The Emily Look was essentially about accepting your true self and your unique look. I felt really lost come November as I was trying to juggle fitting in and standing out. I remember the first photo I decided to post that kind of revealed this secondary life I had and I got such positive feedback again. Yes, I had to put with some ****oles in the hallway, but I found that I was much happier being open than shutting myself off from the rest of my school.

 

 

With high school, there will boys and then there will be heartbreak. Yes, The Emily Look was becoming successful. I started to get  paid to post photos and I worked with a couple start ups to both further my success and help out a new company. It was a perfect harmony between fashion and business. Yet, I felt like I lacked this same harmony when it came to guys. All my friends started getting into serious relationships while I was just bored with half the guys I talked to. Instead, I found myself working harder on the blog. I started to travel more and I started to shoot my friends who were models. I told myself, I would rather be doing this instead of wasting my time, you know?

 

And then, I fell in love. No, not with a guy, but with New York City. I don’t really remember when I did, but all of a sudden, I found myself going there every chance I could get. I realized that this is where I wanted to go for school, so I spent the first half of my junior year devoted to the SATS. I ended up getting a better score than I had planned and I was ecstatic. I then pushed myself to not only take more chances with the fashion part of the blog, but also with the business side.

 

 

I ended up moving to the city that summer and attending a business program. These, by far, were the best two weeks of my life. I met such incredible human beings from all over the country and the world. I had an amazing professor who not only pushed us as business students but as women. 

Screen Shot 2017-07-20 at 1.22.08 PM.png

I realized that The Emily Look could be bigger. Better. I could use this platform to have a voice.

 

It’s funny. I think I made my best friends from high school my senior year. Sometimes, I wish they would have been there with me the entire time. However, I realized that it was important that I was who I was when we met because I knew what it was like to not have them in my life.

Screen Shot 2017-07-20 at 1.20.28 PM.png

I was almost in the city once a week at this point in my life. I started to shoot with actual photographers and for the first time, I felt completely independent from my parents. I would go into the city without them. I would go out of state without them, too. The Emily Look had become a platform for young and ambitious individuals to capture the beautiful and to create the impossible.

Screen Shot 2017-07-20 at 1.20.13 PM.png

I experienced A LOT of rejection my senior year. However, I used this to push myself to do better. Sometimes, I pushed myself past my limits, though. I learned how to take a step back and enjoy life, appreciate the amazing people in my life and forgive those who had hurt me over the past couple of years.

You see, I have absolutely no idea what I would be doing right now if I didn’t have The Emily Look. I thank the universe every day for that Sunday morning my mom pushed me to create the blog. I thank the universe every day for my friends who have helped me, who have supported me, and who have been my adventure buddies. I thank the universe for showing me what it’s like to be uncomfortable with your true self and for helping me to overcome that obstacle. 

 

I believe things happen for a reason. I owe the blog some credit because I currently have two internships doing exactly what I love and I will be going off to business school in the city this fall.

I love everyone who has been apart of this journey. I can’t wait to see what's to come!

Screen Shot 2017-07-20 at 1.25.23 PM.png

 

 

XOXO,

 

 

 

 

 

 

 

 

 

 

 

stay golden by Emily O'Brien

photographed by georgia brooker and emily o'brien                     

city kids by Emily O'Brien

"City Kids" was photographed by Kevin Sikorski @escaperealife, Audrey Wipfli @aubreyyphotography, Julia Vassallo @julia_vassallo, and Emily O'Brien @emilyjobrien. 

Featuring Emily O'Brien and Julia Vassallo.

 

summer daze by Emily O'Brien

SHOP THIS EDITORIAL | Shirt: Brandy Melville | SKIRT: Urban Outfitters|Jacket: Target |SHOES: Adidas

PHOTOGRAPHED BY GEORGIA BROOKER

BUSINESS INQUIRIES/SHOOTS: theemilylook@gmail.com

WHEN IN SOHO by Emily O'Brien

THE TOP 5 THINGS TO DO WHEN YOU ARE HEADING DOWNTOWN TO NEW YORK CITY'S TRENDIEST NEIGHBORHOOD. 

1. CUTE CAFES

TWO HANDS CAFE-  164 Mott St, New York, NY 10013

Two Hands has been, hands down, the best cafe I've been to in New York. The decor is on point- strings of lights and fake clouds hanging from the ceiling, exposed brick, and colorful art- and the food is amazing and so refreshing. It is tucked in between Chinatown and Soho, so you may accidentally pass it if you are not looking carefully. I obviously ordered a cappuccino because who doesn't love some latte art! I also ordered the Acai Bowl which was so flipping good. 

 

2. STREET ART

You honestly cannot miss the street artwork when you are walking through Soho. Honestly, Soho is one big, collaborative masterpiece. If you do decide to go to Two Hands Cafe, you have to stop and snap some pics of the #lovewall on Mott Street. 

However, on every corner you can find street art. As I was walking to the Subway, I snapped a picture of this painting. 

3. SHOPPING 

Soho is pretty much known for it's shopping. Head to Broadway to shop at Topshop, Brandy Melville, Sephora, Anthropologie, Aritzia, Lululemon, and so much more!

IMG_3171.JPG

4. ROOFTOPS

Rooftops are the most coveted item when it comes to New York realty. However, you don't need a multimillion dollar penthouse to have 360 degree views of New York's Skyline. If you are in Soho on a Saturday or a Sunday, the New Museum offers public access to their sky room when you buy a general addmission ticket. The view of downtown is absolutely incredible and simply breathtaking. Snap some pictures for Instagram too and make all your friend's jealous. 

Follow my Instagrams! @emilyjobrien and @theemilylook

5. ART MUSEUMS/ART GALLERIES  

Besides the street art, Soho also has some pretty great art museums. My favorite museum is the New Museum. Although kind of risqué, the galleries offer a very contemporary twist to some very classical work. 

NEW MUSEUM- 235 Bowery, New York, NY 10002

Well, those are my 5 top things to do around Soho and I hope your next time downtown is a little more #instaworthy with my tips! 



INSTA WORTHY FOOD NO.2 by Emily O'Brien


ARE YOU EVER ON TUMBLR AND YOU WONDER, WHERE THE HECK DO I FIND THIS FOOD?!? WELL, LUCKY FOR YOU, I GOT SOME ANSWERS FOR YOU. YOU ARE IN FOR A TREAT (NO PUN INTENDED) 



This past weekend i stayed over in the city and the best meal i had (maybe ever) was at by chloe in soho. if you like guilt free takeout, this is your place. everything is vegan and all natural and tastes flipping amazing! i ordered the avocado toast and the sweet potato fries and i was in heeeeaaaaavvvveeeennn! My friend kali had the mac and cheese and she ate every. last. bite. we ended up all splitting the cinnamon bun which was probably the best cinnamon bun i have ever had. The only thing is that the downtown location is very small, so a line forms very quickly and seating was very minimal. So don't arrive too hungry! overall, I 10/10 RECOMMEND this place


    

 

 

the exterior alone, i have to say, is insta worthy  


this was the food that i had, and hands down, it was the best meal i have ever had 

 

 

xoxo, 

Commodo cursus magna, vel scelerisque nisl consectetur et. Donec id elit non mi porta gravida at eget metus.
— Pablo

Get the Look NO. 3 by Emily O'Brien


EVER WONDER WHERE I GET MY OUTFITS THAT ARE POSTED ON MY INSTAGRAM? BY CLICKING ON THE PICTURE, YOU CAN SHOP THE LOOK DIRECTLY. ADIOS COUNTLESS HOURS TRYING TO FIND A PIECE, HELLO INSTANT FABULOUSNESS!


xoxo, 


WHAT I WANT NO. 3 by Emily O'Brien

BRAND SPOTLIGHT: EVER Skin Care by Emily O'Brien

BRAND SPOTLIGHT

I've teamed up with EVER Skin Care and Daily Maintenance  to introduce you to the best skin care line that you should've been using, like, yesterday!  


Screen Shot 2016-03-07 at 8.19.30 PM.png




With EVER, we give women a way to TRANSFORM THEIR SKIN, and their LIVES. Your best skin ever is just the start of something great. We are here to make a living, a GLOWING one at that. We have a vision of the world where women live bold, healthy lives filled with joy and FINANCIAL FREEDOM. They share transformative products in an innovative way, while giving PURE BEAUTY and confidence to others.

SHOP MY FAVORITE PRODUCTS 

 

XOXO,

 



NYFW 2016 by Emily O'Brien

NYFW is basically Christmas in February for me. The shows, the parties, the street style, the models, the FASHION! Just thinking back on it makes me so happy. Although I only experience Fashion Week through Instagram (emilyjobrien) and snapchat, (emmers3399) I have rounded up some of my  favorite looks and street style. Inspiration taken from Chriselle Lim, Aimee Song, Chiara Ferragini and Negin Mirsalehi. 

who knows, maybe you will see me front row next year! 

xoxo, 


Get the Look NO. 2 by Emily O'Brien


EVER WONDER WHERE I GET MY OUTFITS THAT ARE POSTED ON MY INSTAGRAM? BY CLICKING ON THE PICTURE, YOU CAN SHOP THE LOOK DIRECTLY. ADIOS COUNTLESS HOURS TRYING TO FIND A PIECE, HELLO INSTANT FABULOUSNESS!


xoxo, 

INSTA WORTHY FOOD NO. 1 by Emily O'Brien


ARE YOU EVER ON TUMBLR AND YOU WONDER, WHERE THE HECK DO I FIND THIS FOOD?!? WELL, LUCKY FOR YOU, I GOT SOME ANSWERS FOR YOU. YOU ARE IN FOR A TREAT (NO PUN INTENDED) 


MOMOFUKU MILK BAR


My absolute favorite dessert would have to be from Momofuku MILK Bar. Located right off Fifth Ave, it is the perfect treat after a long day of (let's be honest) pretending to be a park avenue princess. The food here is probably more photogenic than 99% of all human beings. My go-to is the cereal milk™ soft serve, which is made with milk, cornflakes, brown sugar and a pinch of salt. It’s like the milk at the bottom of a bowl of cornflakes! In the future I want to try the chocolate covered pretzel shake and the birthday cake. 

MILK Bar 

MILK Bar 

... and we can't not talk about how cute the store is!

 

milk bar midtown

sun – tue 8am – 11pm
wed – sat 8am – 12am
15 w 56th st, ny 10019
btw 5th and 6th avenues

xoxo, 


WHAT I WANT NO.2 by Emily O'Brien